Let’s talk about the three big myths that you probably believe about starting an enamel pin business. There's a lot of information floating around about pins and a lot of people talking about pins right now, so I'm breaking down the three things that are completely untrue and should stop holding you back!
1. It’s too saturated to stand out
Number one: The enamel pin world is too saturated.
Some people think there’s no way they could stand out because there are so many pin makers out there. Incorrect! Pins are just a medium for your art. Just like prints and stickers. Would you ever say to yourself, “I'm not going to make any prints because it's just too saturated out there for art prints, there's no way I could stand out?” No. That's ridiculous. No one says that. If you pigeonhole yourself into thinking that you are only an enamel pin maker, then that can feel overwhelming because there are a lot of pin makers out in the world. But, if you change your mindset and start thinking about yourself as an artist who offers enamel pins, you're focusing more on your art than you are on the medium.
Your followers are going to love your work no matter what you put it on, whether it's pins, prints, stickers, T-shirts, whatever. If you open yourself up and think of yourself as an artist first and use pins as another medium to share that art, your followers will be into it and you won't hit that roadblock anymore.
2. The Pin Trend is Over
Myth number two: People just aren't that into pins anymore, so I just shouldn't even bother.
False. If you read or watched, The Five Reasons Why You Should Start Making Enamel Pins, I already talked about this a little bit. I looked up on YouTube to see how many searches had happened for “enamel pins” in the last month. There were 1.25 million searches for “enamel pins”! That's insane. People are still talking about pins. They're sharing their pins. They're collecting their pins. They're making pins. They're everywhere and it's awesome. The coolest thing about this revelation is a comment I got on that video. Someone named Bella reached out in the comments on YouTube and she’s allowed me to share her thoughts, so I really appreciate that. Her response was so well said and I think it really drives home this point that I'm making. She said:
How awesome is that?! And she's completely right. There are new collectors every day. There are new makers every day. This is a growing and emerging field and it's just becoming part of the indie artist lexicon and I think it's amazing.
3. It’s too expensive to get into
Number three is a big one. It's too expensive to get into pins.
Let me share this with you. Even if we're using a middle person who tends to be more expensive because you have to pay them for their time for handling all of the logistics, you can get a one inch soft enamel pin for about $200. That's 100 pins for $200. In that 100 pins, you could change the colors, so you technically will have two different pins. You could also change the finishes to have different metal colors to have multiple variations that way, too
You save up from a craft show or from your Etsy sales for a few months, then you can fund your first pin. Then when you sale those pins, put that money right back in and fund more. That's exactly what I did. I took my sales from freelance design work that I was doing and decided to order my soft enamel alien pin and Jess helped me with it. It was about $250. I sold that one pin and was able to fund two more and funneled that money back into the business.
If you can save up just around $200, $250, then you can get into enamel pins and then use it as a snowball effect to get even more. It's a bit of chunk when you're starting out, but if you save up, do pre-sales on your website or even do a Kickstarter to fund your first pin. (I'm not a huge fan of Kickstarter. I'm more of presale person or bootstrapping person.) If I could do it when I was making minimal cash with my freelance work, then you can do it too.
Okay. Those are the three myths that I think you should stop believing about the world of enamel pins! Be sure to check out my checklist to start an enamel pin business!